The first-mover of online auction
The biggest network of online auction in the world
Inimitable auction system
Absence ofpowerful competitors
A reliable safety device
The lost reputation through impractical M&A
People think auction process is complicated
Negative image of auction
Sellers strain at increase of fees
Rapid growth of e-commerce’s trade volume
Possib
Bacchus-F by a differentiated strategy, focused on
making brand advertising.
1-2. History of The Bacchus's marketing campaign
As follows: three times of the Bacchus ads can be identified.
a. 60s-1976
'youth and vitality'
1964 Bacchus-D was produced
b. 1993-1997 (New Korean series)
"loose on the night of the day tired" -rendering the
image of healthy labor
image of the place is determined by the interior style. By equipping soft, fluffy chairs instead of plastic chairs, decorating floors and walls by wooden materials, cozy and comfortable atmostphere. In this atmosphere, customers are more willing to stay in this place and captivated by unique style restaurant other than common fast food restaurant. This willingness to stay longer in this place is
image and this strategy was very successful.
Regional Characteristics Added
Nokia’s brand slogan is ‘connecting people’. It foresees itself as the link between people. It considers ‘human’ first and competes in aspects such as convenient UI and simple design. Moreover, its mobile phone is appropriately priced to all types of customers worldwide. It aims to be the first in market shar
of 미과즙 market
- Increasing interest about health
Weakness
Lack of experience about beverage market
-Inferiority of Distribution channels, sales capacity
-They are not established product image through commercials, public relation and so on
Threat
Entrance ofPowerful competitor
(2%부족할 때)
-increasing investment cost for
differentiation
Fruit beverage
of walking shoes. It brought the company a huge success to re-survive and leap to market leader of walking shoes. Prospecs has reached double sales compared to previous year after launching walking shoes series which is titled to ‘W Power 4’ in 2011. Yet, Prospecs has a few marketing problems in terms of brand image and ambiguous positioning of company now. It is needed to establish concrete
market about 2.8% in there. There are many kinds of perfumes in there, so it was difficult to obtain that number of percentage. And nowadays they try to enter into another country
like China, Japan and so on. These factors attracted us so we were willing to look into Amore pacific. Among in amore pacific brands, "Laneige" is a powerful brand. So, we will touch on marketing about Laneige later.
After our team debate, we make the industry scope focusing on Yakju market and Bekseju has 61.8% sales of Kooksoondang
Independent distribution channel
Intensive sales marketing
Luxurious and high quality brand image
Several teams and corresponding manager
The relationship among employees are horizontal
The decision powerof company usually belongs to the CEO and board o
of their lack of social confidence, they have high interests in their appearance and are sensitive about other people’s estimation.
- They could take self-confidence by managing their looks actively
- They are influenced by metrosexual or Mr.Beauty syndromes.
2 26-33 New employees - Period of being employed
- As beginners who start to earn income in society, they have powerful spending abil
of high operating standard in Alabama; an engineering facility in Michigan; and a Research & Design center in California. Hyundai is highly evaluated for brand quality and environment-friendly sectors by J.D.Power and Associates. In US news and world report, seven of its vehicles were included in the "Best Cars 2008: The Thrifty 50"list.
1.2. Mission/ Objectives/ Strategies
Hyundai’s curre